Binary, Best Seller in the Aparatology Guide 2020

New Aesthetics magazine chooses Binary equipment as Best Seller of 2020.

READ THE COMPLETE ARTICLE >

Polish clinic La Perla presents Binary on TV

The prestigious Klínika La Perla, led by director Kalina Ben Sira, presents on Polish television its commitment to the Binary system as the technological innovation of 2020.

SEE PRESENTATION VIDEO >

Experts recommend facial mesotherapy to prevent the appearance of wrinkles and flaccidity

As published by EUROPA PRESSexperts remind us that aesthetic medicine treatments on the face help prevent the appearance of wrinkles and flaccidity.

The trend is towards a preventive approach using cosmetic treatments and aesthetic devices to ensure that the dermis maintains optimal hydration and continues to receive the active ingredients it needs to remain firm. And, for this, there is an appropriate treatment for each age. But,

what are the best aesthetic treatments in your 30s, 40s and 50s?

For example, between the ages of 30 and 40, experts recommend the facial mesotherapy with vitamins and platelet-rich plasma as prevention against the appearance of wrinkles and flaccidity in the face. Facial mesotherapy hydrates, regenerates and tones the skin from the inside and with the subcutaneous application of the body's own blood plasma, which contains plasma proteins and platelets, it acts against skin aging and allows cell regeneration.

However, for people between the ages of 40 and 50, the most effective treatments are the hyaluronic acidthe botulinum toxin and the plasma technology. While the first allows to recover the volume or smooth wrinkles, stimulating collagen and promoting greater hydration of the skin, botox or botulinum toxin has the property of "paralyzing" the muscles that generate expression wrinkles and, consequently, attenuate wrinkles. Each of these treatments can be applied separately, depending on the area to be treated or, in certain cases, a combined treatment can be performed, to be previously assessed by the professional expert.

Between 50 and 60 years of age, on the other hand, we recommend fillings of calcium hydroxyapatite to correct deeper wrinkles and reduce the thinning of the skin due to the passage of time, as well as the use of radio frequency which, by means of endo-thermal energy, produces an increase in the internal temperature which allows the transdermal delivery of active ingredients such as plant stem cells to the deepest layers of the skin.

Finally, from the age of 60 onwards, treatment with the use of lipolysis assisted by aesthetic radiofrequency or of electrolifting facial are the most recommended to obtain visible results by activating microcirculation, increasing the metabolic activity of the treated area and stimulating the subcutaneous tissue, contributing to an improvement in the quality and appearance of the skin.

 

Consult without obligation our aesthetic appliances professional at facial mesotherapy y electroliftingas well as the conductive gel appropriate current for each treatment, to help your clients feel good about their skin.

 

Source: Europa Press

Did you know that 36% of Spaniards resort to aesthetic medicine after the age of 26?

This is revealed by the Spanish Society of Aesthetic Medicine (SEME) in its new socioeconomic and penetration study of the Aesthetic Medicine sector in Spain, with which it tries to offer a real picture of current market trends and the link, by users, between aesthetic treatments and the "beauty of health".

Some of the most relevant conclusions are:

  • Four out of ten Spaniards turn to aesthetic medicine after the age of 26.
  • The number of medical-aesthetic treatments has increased by 5.4% since 2016, reaching 35.9% of the population.
  • The main reason for the increase in demand is to achieve a well-groomed, natural and healthy appearance.
  • Aesthetic Medicine generates 100,000 direct and indirect jobs.

Featured trends 

This study shows the first trend driving the aesthetic medicine market: the search for natural, discreet and reversible beauty, motivated by preventive health care. On the other hand, the study highlights the entry of much younger consumers (26 years old) basically influenced by social networks. Finally, a slight, but steady growth can be seen in the male consumers.

In recent years there has been a growth of 5.4 percentage points of the Spanish population that uses Aesthetic Medicine services, which means a rate of 35.9% of Spaniards.

Main Aesthetic Medicine treatments

In recent years, the Aesthetic Medicine market in Spain has grown about 10-15% mainly due to a change in the demand for aesthetic treatments. facials y corporals. Almost 57% of Aesthetic Medicine patients choose facial treatments exclusively (+3% compared to 3 years ago), while 20% of the population claims to perform both facial and body treatments.

It seems that dermal fillers and botulinum toxin are the most requested treatments, in general. However, the main concern among young people is combat cellulite and reduce body fat while older people opt for hyperpigmentation, blemishes and photorejuvenation treatments.

Recently, a new trend from the U.S. called 'Baby Botox' has been detected, which consists of infiltrating lower doses of botulinum toxin to reduce or prevent certain pathologies before they appear, performing more discreet and softer touch-ups, although also at younger ages.

The main reason why patients decide to have an Aesthetic Medicine treatment is to improve their appearance and look good. The younger ones do it to gain self-esteem and show the best version of themselves while the older ones do it to reduce the signs of aging. aging. Aesthetic treatments have become a guarantee of health for a large percentage of the population.

Consumer profile

The profile of the current consumer of Aesthetic Medicine has changed a lot in recent years, increasing in number of both female and male patients: five out of ten women and two out of ten men are current users of aesthetic treatments.

While almost 62% of patients rely on recommendations from friends and family, younger patients mainly use the Internet to get information before visiting a center.

In addition, the age of patients is getting younger and younger, and the profile of the treatment consumer is as follows facials, corporals and capillary treatments around the age of 28-32 years and for preventive treatments antiagingaged between 35-39 years old.

This introduction of the best 26 year olds in the world of Aesthetic Medicine is mainly due to the appearance of selfies, the diffusion that aesthetic medicine has on social networks and the influence of these on young people.

Is Aesthetic Medicine a Specialty?

Aesthetic Medicine is not a medical specialty per se of the MIR as it is exclusively private. Despite this, there is a clear recognition of aesthetic medicine as a specialty by civil society and the Ministries of Finance and Health. In fact, the Autonomous Communities must authorize the centers that can offer Aesthetic Medicine services, guaranteeing compliance with the specific epigraph U.48.

According to data from the Ministry of Health, the number of centers authorized to practice Aesthetic Medicine in Spain has increased by 30%, reaching 5,244 medical clinics, with the Community of Madrid, Andalusia, Community of Valencia, Catalonia and Aragon being the five autonomous communities with the highest number of authorized centers. It is estimated that the sector's annual turnover has already reached almost €3 billion, which means an increase of 43% compared to 2016.

In addition, in this 2019 the average number of professional employees in this specialty per medical center has increased to 7.4, and it is expected to increase to 9.6 per center. It is estimated that there are between 4,500 and 5,000 Aesthetic Medicine professionals in Spain and that the sector generates about 100,000 direct and indirect jobs.

Is Spain a health tourism destination?

It seems that Spain has been working for years to position itself as a reference country in health tourism. This year it appears in the ranking as the second country in Europe and fifth in the world in this type of tourism. During 2018, 140,000 patient-tourists were received and it is expected that in 2020 this figure will reach 200,000 foreign patients.

 

These types of studies confirm that the Aesthetics sector is booming and that professionals with a vocation for helping people improve their personal image have a great future ahead of them.

 

See complete study at the following link: Source SEME: http://bit.ly/2u6wAt0

VIDANTA Mexico incorporates Binary in its luxury SPAs

Grupo Vidanta, one of the largest resort groups in Mexico relies on BInary for its luxury SPAS.

Binary technology in Peruvian television

The prestigious Dr. Brenda Huamani presents Binary technology in the program Segunda Opinión on Peruvian television with Dr. Tomás Borda.

PRESENTATION VIDEO
https://www.facebook.com/rossesteticaperu/videos/969620213209400/

Consuelo Silveira incorporates Binary System in professional aesthetic training

Consuelo Silveira, a unique reference in the training of future esthetics professionals that includes national and international students, incorporates Binary System as a technology for the training of its new promotions.

READ THE COMPLETE ARTICLE >

Binary's advertorial in EstheticWorld

EstheticWorld reports the launch of the new BInary Care technology, which innovates with combined diathermy and electrostimulation protocols.

READ ARTICLE IN PDF >