Rebeca Bárcena as speaker at XV Aesthetics Congress of Salón Look

The Aesthetics Congress of Salón Look, a national trade fair that is a benchmark for the latest pioneering trends in the beauty industry, reaches its 15th edition and will take place on Saturday, November 4 at the Auditorium Pavilion 12, organized by IFEMA MADRID. This annual event has become a fundamental meeting point for professional beauty professionals and will include interesting topics. In this edition, the event is expected to bring together industry leaders, esthetics experts and passionate professionals.

The Marketing Director of RÖS'S Estética, Rebeca Bárcena, will attend as a speaker on November 4 at 3:15 pm. In her lecture «How to make my services attractive: sales techniques, pricing policy to apply and operational marketing measures, bonus packages, special offers and discounts», Rebeca will share her deep knowledge about the strategies that make salon services irresistible to customers. Attendees will learn how to stand out in an increasingly competitive market. The presentation will offer practical ideas and tangible solutions that beauty professionals can implement immediately in their own businesses.

Stay tuned for upcoming news on RÖS'S technology and the knowledge shared during the lecture at the Aesthetics Congress of Salon Look XV Edition.

Together, we are creating a standard of excellence that defines the professional beauty industry.

Get your ticket here! >

RÖS'S is committed to the professionalization of the sector through continuing education and training.

At RÖS'S we believe that technological equipment must go hand in hand with good service and training in order to achieve a quick and efficient amortization. Therefore, this 2023 will be the year in which we are going to bet on the professionalization of the sector through marketing and communication training.

Rebeca Bárcena shares with us his particular vision of marketing in aesthetics. To be, to do and to have. A concept of global vision for aesthetics businesses with identity, purpose and projection.
#Businessesofaesthetics360

🔗 Check this link for our dates and locations: https://www.ross.es/web/eventos-estetica/

FIRST DAY: VALENCIA, 28/02

Decalogue of the good professional and the good customer

Decalogue of the good professional and the good client. Two sides of the same coin.

For an aesthetics professional, advising clients on the care they should take of their body and skin, and performing the appropriate beauty treatments that will help them look better in their body image, is not something intuitive or casual. It requires some previous study and analysis of what the patient tells him/her about what he/she wants and the results he/she is looking for, in order to discern which is the most appropriate treatment in each case.

At the same time, any patient who comes to an aesthetic center must provide certain information about their needs so that the professional can identify the most effective treatment according to their needs and budget.

Thus, good communication between both parties is necessary to achieve the desired results.

These are some of our recommendations so that both professional and client reach a good understanding:

Rebeca Bárcena

RÖS'S ESTÉTICA Marketing Management