Expansion of the RÖS'S brand in the Middle East

RÖS'S continues to strengthen its international expansion strategy by recently participating in the most relevant event in the Professional Aesthetics sector, the Beautyworld Middle East in Dubai. In this way, the company brings to the market its most avant-garde treatments in diathermy and electrostimulation with aesthetic applications.

It is worth noting that the Spanish beauty and personal care industry is in very good health in the Middle East. 43 Spanish manufacturing companies defended their cosmetics, perfumery, packaging and technology products at the Beautyworld Middle East with record participation.

The Spain pavilion, excellently coordinated by Stanpa - National Association of Perfumery and Cosmetics under the new brand image #BeautyFromSpainhas been financially supported by ICEXand this is the 11th time it has been organized in Dubai.

The professional aesthetics sector in the Middle East has flourished in an environment of economic growth, cultural diversity and a growing awareness of the importance of personal care. With advanced technology and high quality services, the beauty industry in this region is constantly expanding and offers significant opportunities for esthetics companies and professionals.

At RÖS'S, we continue with our purpose of advancing in the global beauty and esthetics scene.

Transforming aesthetics with Binary Premium

Our flagship technology platform, Binary Premium, has been highlighted in the recent technical dossier "Multifunction Platforms. High-Tech Alliances" published by the magazine New Aesthetics.

The report highlights the importance of advanced technologies, such as radiofrequency, ultrasound, laser, electrostimulation, and hydrofusion, which play a fundamental role in a variety of facial and body treatments. For beauty salons and medical practices, possessing a high-quality technological arsenal has become an unbeatable competitive advantage.

In this context, Binary Premium by RÖS'S ESTÉTICA emerges in this new era of aesthetic innovation. This unique platform merges capacitive and resistive diathermy emission with electrostimulation, offering exceptional versatility. In facial treatments, it transforms into an electrolifting device, while in body programs it becomes an electro-remodeling and electro-firming tool.

What makes Binary Premium stand out even more is its effectiveness, speed, and safety. Designed for aesthetic treatments, pre- and post-surgery care, physiotherapy, and general wellness, the device offers 30 free programs and three operating modes: aesthetics, physiotherapy, and aesthetic medicine.

The mention in the Nueva Estética dossier underlines RÖS'S ESTÉTICA's commitment to excellence and the ability to provide advanced solutions that accelerate and extraordinarily improve treatment results.

VIEW FULL ARTICLE IN PDF >

Exploring Barcelona with Roll Systemic: An Exclusive Invitation for Aesthetics Professionals

At RÖS'S ESTÉTICA, we are always looking for innovative ways to support and connect with aesthetics professionals. That's why we are pleased to present our latest initiative: "Roll Systemic Day Travel«.

What is "Roll Systemic Travel"?

This is a unique opportunity for aesthetic professionals who have purchased our innovative Roll Systemic system. We invite you to immerse yourself in an exclusive experience in Barcelona, where you will have the opportunity to learn about the features, benefits and advanced techniques of Roll Systemic.

What does the event include?

1. Practical Session with Roll Systemic: Learn practical techniques directly from our expert trainers.

2. Get to know our headquarters: Visit our facilities in Barcelona and immerse yourself in the world of RÖS'S ESTÉTICA.

3. Exclusive Networking: Connect with other aesthetics professionals and share experiences.

4. Marketing Session: Learn about the marketing tools that will make your business stand out and develop communication strategies together with our marketing team.

In short, spend a full day immersed in the RÖS'S world and in the knowledge of Roll Systemic.

How to participate?

It's easy. If you are an esthetics professional who has purchased Roll Systemic, register for our event "Roll Systemic Travel"through our website: https://www.ross.es/e/estetica/jornada-rollsystemic-travel/.

We invite you to watch our presentation video as a preview of what awaits you on this unique day:

At RÖS'S ESTÉTICA, we not only offer cutting-edge products, but also exceptional experiences. We look forward to welcoming you in Barcelona to explore the world of Roll Systemic together!* Includes travel, accommodation and per diem expenses.
Promotion valid in Spain, mainland and islands until 12/31/2023.
Valid for a maximum of two persons per center
Valid for professionals with commitment to purchase the equipment.

Binary Premium is "Aesthetics with Soul".

RÖS'S collaborates with Consuelo Silveira in her proposal "Aesthetics with Soul".

On November 27th we will present at the Consuelo Silveira Aesthetic Center of Madrid the most innovative Binary Premium treatments where the 448KHz diathermy is at the service of people, to change their lives by approaching its application from the perspective of health, wellness and beauty.

At RÖS'S, we support ongoing professional training and work as creators of protocols from a humane, non-aggressive, integrated and systemic perspective.

The "Aesthetics with Soul" program, promoted by Consuelo Silveira, is a solidarity action supported by three strong pillars:

  • Premium launches in the professional cosmetics and technology sector
  • Professional estheticians who are committed to continuous growth
  • And Consuelo Silveira's school as a meeting point.

Three reasons to join together so that, anonymously, our profession can help those who have the least.

With Aesthetics with Soul, everyone wins.

Rebeca Bárcena as speaker at XV Aesthetics Congress of Salón Look

The Aesthetics Congress of Salón Look, a national trade fair that is a benchmark for the latest pioneering trends in the beauty industry, reaches its 15th edition and will take place on Saturday, November 4 at the Auditorium Pavilion 12, organized by IFEMA MADRID. This annual event has become a fundamental meeting point for professional beauty professionals and will include interesting topics. In this edition, the event is expected to bring together industry leaders, esthetics experts and passionate professionals.

The Marketing Director of RÖS'S Estética, Rebeca Bárcena, will attend as a speaker on November 4 at 3:15 pm. In her lecture «How to make my services attractive: sales techniques, pricing policy to apply and operational marketing measures, bonus packages, special offers and discounts», Rebeca will share her deep knowledge about the strategies that make salon services irresistible to customers. Attendees will learn how to stand out in an increasingly competitive market. The presentation will offer practical ideas and tangible solutions that beauty professionals can implement immediately in their own businesses.

Stay tuned for upcoming news on RÖS'S technology and the knowledge shared during the lecture at the Aesthetics Congress of Salon Look XV Edition.

Together, we are creating a standard of excellence that defines the professional beauty industry.

Get your ticket here! >

RÖS'S collaborates in the Vaginal Health event organized by Clinica Planas

In an effort to promote awareness about the importance of vaginal health, we recently had the privilege of sponsoring with Nubocare (Intradermik's distributor in Catalonia) at the event "Let's Talk Vaginal Health." organized by the prestigious Planas Clinic.

With more than 500 attendees, this event became a meeting point for physicians, healthcare professionals and female wellness enthusiasts, all committed to exploring the latest innovations and treatments in the field of vaginal health.

The event focused on dispelling myths and breaking taboos surrounding vaginal health. Specialists such as Dr. Maite Fernandez and the functional gynecology team of Clinica Planas shared knowledge on various related issues, from emotional well-being to the latest technological advances in non-invasive treatments.

This event highlighted the continued need for vaginal health education. Frank and open conversations played a crucial role in removing the stigma surrounding vaginal problems, fostering an environment where women and professionals feel safe to seek and offer help and improve people's quality of life.

RÖS'S commitment to vocational training for women entrepreneurs

Last Monday, we once again had the opportunity to meet with aesthetics professionals in a training event in collaboration with the ASSOCIATION OF BEAUTICIANS OF LLEIDAwhich aims to promote and support professional women in their growth as entrepreneurs in our sector.

RÖS'S representatives gave a presentation on the double lecture:

Rebeca Bárcena shared knowledge in a much neglected area: purchasing.Anna Abelló We would like to thank all the participants who made this day a special experience, sharing some images that reflect the commitment and passion for aesthetics that we live with these great professionals, thank you all for being part of our community and for contributing to make this event a success! We hope to see you soon in future trainings.

RÖS'S triumphs on its Latin American tour

At RÖS'S, we're excited to share our success at two key events we recently experienced in Mexico and Costa Rica! These events not only gave us the opportunity to connect with aesthetics professionals in Latin America, but also emphasized the growing acceptance of RÖS'S technology in the region.

2023 National Seminar in Mexico - August 28th

On August 28th, we participated in the 2023 National Seminar, organized by Albada Group in Mexico. At this event, our representatives generated great interest with their presentations:

– @Rebeca Bárcenaour marketing manager shared her knowledge on "Marketing for Successful Aesthetics Businesses". Her presentation addressed specific marketing strategies for the aesthetics sector, highlighting how RÖS'S can help professionals achieve their business goals.

– @Anna Abellóphysiotherapist and pelvic floor expert, presented the effective treatments and protocols performed with diathermy supporting our technology, such as Binary Premiumwith solid scientific evidence highlighting the excellence and quality of RÖS'S products.

XIV Annual Training Event in Costa Rica - September 4th

On September 4, we participated in the XIV annual training event for esthetics professionals organized by IFE Aesthetic Solution in the Santa Ana Country Club in San José, Costa Rica. Again, our representatives Rebeca Bárcena and Anna Abelló shared their presentations focused on effective marketing to help professionals stand out in the competitive aesthetics market and on the scientific evidence, which supports our range of advanced diathermy technology.

Positive Reactions

These events were not only a platform to share our knowledge, but also an opportunity to interact with our professional aesthetics customers in Latin America and gain a deeper understanding of their needs. In a recent interview with a customer who purchased our Binary Premium equipment, we were able to capture the confidence and satisfaction that our products bring to the region. You can watch the interview here.

We are grateful for the warm welcome we have received in Latin America and are committed to continuing to provide cutting-edge solutions in advanced aesthetic technology and devices. We look forward to further strengthening our relationships and continuing to expand our reach in this region.

Thank you to everyone who supported us at these events and to our customers for trusting RÖS'S!

Nueva Estética highlights RÖS'S ESTÉTICA technology in its “Best Seller”.”

New Aesthetics highlights RÖS'S ESTÉTICA technology in its "Best Seller".

RÖS'S ESTÉTICA has been featured in the professional magazine Nueva Estética. The article details our tireless pursuit of excellence in the aesthetics industry, and we are delighted that our dedication has been recognized.

After more than 45 years of experience, RÖS'S has established itself as a leader in the beauty and esthetics sector. From state-of-the-art equipment such as Termobeauty to our customized approaches to skin care, the article reveals how we are redefining industry standards and helping people feel and look better than ever.

You can read the full article in Nueva Estética by clicking on the link below: SEE COMPLETE ARTICLE >