This is revealed by the Spanish Society of Aesthetic Medicine (SEME) in its new socioeconomic and penetration study of the Aesthetic Medicine sector in Spain, with which it tries to offer a real picture of current market trends and the link, by users, between aesthetic treatments and the "beauty of health".
Some of the most relevant conclusions are:
- Four out of ten Spaniards turn to aesthetic medicine after the age of 26.
- The number of medical-aesthetic treatments has increased by 5.4% since 2016, reaching 35.9% of the population.
- The main reason for the increase in demand is to achieve a well-groomed, natural and healthy appearance.
- Aesthetic Medicine generates 100,000 direct and indirect jobs.
Featured trends
This study shows the first trend driving the aesthetic medicine market: the search for natural, discreet and reversible beauty, motivated by preventive health care. On the other hand, the study highlights the entry of much younger consumers (26 years old) basically influenced by social networks. Finally, a slight, but steady growth can be seen in the male consumers.
In recent years there has been a growth of 5.4 percentage points of the Spanish population that uses Aesthetic Medicine services, which means a rate of 35.9% of Spaniards.
Main Aesthetic Medicine treatments
In recent years, the Aesthetic Medicine market in Spain has grown about 10-15% mainly due to a change in the demand for aesthetic treatments. facials y corporals. Almost 57% of Aesthetic Medicine patients choose facial treatments exclusively (+3% compared to 3 years ago), while 20% of the population claims to perform both facial and body treatments.
It seems that dermal fillers and botulinum toxin are the most requested treatments, in general. However, the main concern among young people is combat cellulite and reduce body fat while older people opt for hyperpigmentation, blemishes and photorejuvenation treatments.
Recently, a new trend from the U.S. called 'Baby Botox' has been detected, which consists of infiltrating lower doses of botulinum toxin to reduce or prevent certain pathologies before they appear, performing more discreet and softer touch-ups, although also at younger ages.
The main reason why patients decide to have an Aesthetic Medicine treatment is to improve their appearance and look good. The younger ones do it to gain self-esteem and show the best version of themselves while the older ones do it to reduce the signs of aging. aging. Aesthetic treatments have become a guarantee of health for a large percentage of the population.
Consumer profile
The profile of the current consumer of Aesthetic Medicine has changed a lot in recent years, increasing in number of both female and male patients: five out of ten women and two out of ten men are current users of aesthetic treatments.
While almost 62% of patients rely on recommendations from friends and family, younger patients mainly use the Internet to get information before visiting a center.
In addition, the age of patients is getting younger and younger, and the profile of the treatment consumer is as follows facials, corporals and capillary treatments around the age of 28-32 years and for preventive treatments antiagingaged between 35-39 years old.
This introduction of the best 26 year olds in the world of Aesthetic Medicine is mainly due to the appearance of selfies, the diffusion that aesthetic medicine has on social networks and the influence of these on young people.
Is Aesthetic Medicine a Specialty?
Aesthetic Medicine is not a medical specialty per se of the MIR as it is exclusively private. Despite this, there is a clear recognition of aesthetic medicine as a specialty by civil society and the Ministries of Finance and Health. In fact, the Autonomous Communities must authorize the centers that can offer Aesthetic Medicine services, guaranteeing compliance with the specific epigraph U.48.
According to data from the Ministry of Health, the number of centers authorized to practice Aesthetic Medicine in Spain has increased by 30%, reaching 5,244 medical clinics, with the Community of Madrid, Andalusia, Community of Valencia, Catalonia and Aragon being the five autonomous communities with the highest number of authorized centers. It is estimated that the sector's annual turnover has already reached almost €3 billion, which means an increase of 43% compared to 2016.
In addition, in this 2019 the average number of professional employees in this specialty per medical center has increased to 7.4, and it is expected to increase to 9.6 per center. It is estimated that there are between 4,500 and 5,000 Aesthetic Medicine professionals in Spain and that the sector generates about 100,000 direct and indirect jobs.
Is Spain a health tourism destination?
It seems that Spain has been working for years to position itself as a reference country in health tourism. This year it appears in the ranking as the second country in Europe and fifth in the world in this type of tourism. During 2018, 140,000 patient-tourists were received and it is expected that in 2020 this figure will reach 200,000 foreign patients.
These types of studies confirm that the Aesthetics sector is booming and that professionals with a vocation for helping people improve their personal image have a great future ahead of them.
See complete study at the following link: Source SEME: http://bit.ly/2u6wAt0
