{"id":21458,"date":"2023-10-17T16:58:45","date_gmt":"2023-10-17T14:58:45","guid":{"rendered":"https:\/\/www.ross.es\/e\/?p=21458"},"modified":"2025-06-28T12:36:32","modified_gmt":"2025-06-28T12:36:32","slug":"rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look","status":"publish","type":"post","link":"https:\/\/ross.international\/en\/rebeca-barcena-as-speaker-at-xv-congress-of-salon-look-esthetics\/","title":{"rendered":"Rebeca B\u00e1rcena as speaker at XV Aesthetics Congress of Sal\u00f3n Look"},"content":{"rendered":"

The Aesthetics Congress of Sal\u00f3n Look, a national trade fair that is a benchmark for the latest pioneering trends in the beauty industry, reaches its 15th edition and will take place on Saturday, November 4 at the Auditorium Pavilion 12, organized by IFEMA MADRID. This annual event has become a fundamental meeting point for professional beauty professionals and will include interesting topics. In this edition, the event is expected to bring together industry leaders, esthetics experts and passionate professionals.<\/p>\n

The Marketing Director of R\u00d6S'S Est\u00e9tica, Rebeca B\u00e1rcena, will attend as a speaker on November 4 at 3:15 pm. In her lecture \u00abHow to make my services attractive: sales techniques, pricing policy to apply and operational marketing measures, bonus packages, special offers and discounts\u00bb, Rebeca will share her deep knowledge about the strategies that make salon services irresistible to customers. Attendees will learn how to stand out in an increasingly competitive market. The presentation will offer practical ideas and tangible solutions that beauty professionals can implement immediately in their own businesses.<\/p>\n

Stay tuned for upcoming news on R\u00d6S'S technology and the knowledge shared during the lecture at the Aesthetics Congress of Salon Look XV Edition.<\/p>\n

Together, we are creating a standard of excellence that defines the professional beauty industry.<\/p>\n

Get your ticket here! ><\/a><\/p>","protected":false},"excerpt":{"rendered":"

The Aesthetics Congress of Sal\u00f3n Look, a national trade fair that is a benchmark for the latest pioneering trends in the beauty industry, reaches its 15th edition and will take place on Saturday, November 4 in the Auditorium Pavilion 12, organized by IFEMA MADRID. This annual event has become a point of reference for the [...]<\/p>","protected":false},"author":2,"featured_media":21459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[312,68,285,127,83,301],"class_list":["post-21458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ross","tag-312","tag-estetica","tag-evento","tag-marketing","tag-ross","tag-salon-look-madrid"],"acf":[],"yoast_head":"\nRebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look - R\u00d6S'S<\/title>\n<meta name=\"description\" content=\"La directora de Marketing Rebeca B\u00e1rcena de R\u00d6S'S Est\u00e9tica asistir\u00e1 como ponente en el Congreso de Est\u00e9tica de Sal\u00f3n Look organizado por IFEMA Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ross.international\/en\/rebeca-barcena-as-speaker-at-xv-congress-of-salon-look-esthetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look\" \/>\n<meta property=\"og:description\" content=\"La directora de Marketing Rebeca B\u00e1rcena de R\u00d6S'S Est\u00e9tica asistir\u00e1 como ponente en el Congreso de Est\u00e9tica de Sal\u00f3n Look organizado por IFEMA Madrid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ross.international\/en\/rebeca-barcena-as-speaker-at-xv-congress-of-salon-look-esthetics\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00d6S'S\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T14:58:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-28T12:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"R\u00d6SS Est\u00e9tica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"R\u00d6SS Est\u00e9tica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/\"},\"author\":{\"name\":\"R\u00d6SS Est\u00e9tica\",\"@id\":\"https:\/\/ross.international\/#\/schema\/person\/96b97f76d225ca3a383173ae5a2a7b63\"},\"headline\":\"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look\",\"datePublished\":\"2023-10-17T14:58:45+00:00\",\"dateModified\":\"2025-06-28T12:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/\"},\"wordCount\":285,\"publisher\":{\"@id\":\"https:\/\/ross.international\/#organization\"},\"image\":{\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp\",\"keywords\":[\"2023\",\"est\u00e9tica\",\"evento\",\"marketing\",\"R\u00f6s's\",\"Sal\u00f3n Look Madrid\"],\"articleSection\":[\"R\u00d6SS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/\",\"url\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/\",\"name\":\"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look - R\u00d6S'S\",\"isPartOf\":{\"@id\":\"https:\/\/ross.international\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp\",\"datePublished\":\"2023-10-17T14:58:45+00:00\",\"dateModified\":\"2025-06-28T12:36:32+00:00\",\"description\":\"La directora de Marketing Rebeca B\u00e1rcena de R\u00d6S'S Est\u00e9tica asistir\u00e1 como ponente en el Congreso de Est\u00e9tica de Sal\u00f3n Look organizado por IFEMA Madrid.\",\"breadcrumb\":{\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage\",\"url\":\"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp\",\"contentUrl\":\"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp\",\"width\":1200,\"height\":751},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ross.international\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ross.international\/#website\",\"url\":\"https:\/\/ross.international\/\",\"name\":\"R\u00d6S'S\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ross.international\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ross.international\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ross.international\/#organization\",\"name\":\"R\u00d6S'S\",\"alternateName\":[\"Ross\",\"ROSS\",\"R\u00f6ss\"],\"url\":\"https:\/\/ross.international\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ross.international\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ross.international\/wp-content\/uploads\/2026\/03\/ross_logo.png\",\"contentUrl\":\"https:\/\/ross.international\/wp-content\/uploads\/2026\/03\/ross_logo.png\",\"width\":1200,\"height\":675,\"caption\":\"R\u00d6S'S\"},\"image\":{\"@id\":\"https:\/\/ross.international\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ross.international\/#\/schema\/person\/96b97f76d225ca3a383173ae5a2a7b63\",\"name\":\"R\u00d6SS Est\u00e9tica\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ross.international\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9ab3cffa31520f19ed65401b678b69c07578fa8366bba0a02bd3bbd955fca8e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9ab3cffa31520f19ed65401b678b69c07578fa8366bba0a02bd3bbd955fca8e?s=96&d=mm&r=g\",\"caption\":\"R\u00d6SS Est\u00e9tica\"},\"sameAs\":[\"https:\/\/ross.international\"],\"url\":\"https:\/\/ross.international\/en\/author\/ross_estetica\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look - R\u00d6S'S","description":"La directora de Marketing Rebeca B\u00e1rcena de R\u00d6S'S Est\u00e9tica asistir\u00e1 como ponente en el Congreso de Est\u00e9tica de Sal\u00f3n Look organizado por IFEMA Madrid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ross.international\/en\/rebeca-barcena-as-speaker-at-xv-congress-of-salon-look-esthetics\/","og_locale":"en_US","og_type":"article","og_title":"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look","og_description":"La directora de Marketing Rebeca B\u00e1rcena de R\u00d6S'S Est\u00e9tica asistir\u00e1 como ponente en el Congreso de Est\u00e9tica de Sal\u00f3n Look organizado por IFEMA Madrid.","og_url":"https:\/\/ross.international\/en\/rebeca-barcena-as-speaker-at-xv-congress-of-salon-look-esthetics\/","og_site_name":"R\u00d6S'S","article_published_time":"2023-10-17T14:58:45+00:00","article_modified_time":"2025-06-28T12:36:32+00:00","og_image":[{"width":1200,"height":751,"url":"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp","type":"image\/webp"}],"author":"R\u00d6SS Est\u00e9tica","twitter_card":"summary_large_image","twitter_misc":{"Written by":"R\u00d6SS Est\u00e9tica","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#article","isPartOf":{"@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/"},"author":{"name":"R\u00d6SS Est\u00e9tica","@id":"https:\/\/ross.international\/#\/schema\/person\/96b97f76d225ca3a383173ae5a2a7b63"},"headline":"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look","datePublished":"2023-10-17T14:58:45+00:00","dateModified":"2025-06-28T12:36:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/"},"wordCount":285,"publisher":{"@id":"https:\/\/ross.international\/#organization"},"image":{"@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage"},"thumbnailUrl":"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp","keywords":["2023","est\u00e9tica","evento","marketing","R\u00f6s's","Sal\u00f3n Look Madrid"],"articleSection":["R\u00d6SS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/","url":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/","name":"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look - R\u00d6S'S","isPartOf":{"@id":"https:\/\/ross.international\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage"},"image":{"@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage"},"thumbnailUrl":"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp","datePublished":"2023-10-17T14:58:45+00:00","dateModified":"2025-06-28T12:36:32+00:00","description":"La directora de Marketing Rebeca B\u00e1rcena de R\u00d6S'S Est\u00e9tica asistir\u00e1 como ponente en el Congreso de Est\u00e9tica de Sal\u00f3n Look organizado por IFEMA Madrid.","breadcrumb":{"@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#primaryimage","url":"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp","contentUrl":"https:\/\/ross.international\/wp-content\/uploads\/2023\/10\/20231016-Ross-Salon-Look.webp","width":1200,"height":751},{"@type":"BreadcrumbList","@id":"https:\/\/ross.international\/rebeca-barcena-como-ponente-en-xv-congreso-de-estetica-de-salon-look\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ross.international\/"},{"@type":"ListItem","position":2,"name":"Rebeca B\u00e1rcena como ponente en XV Congreso de Est\u00e9tica de Sal\u00f3n Look"}]},{"@type":"WebSite","@id":"https:\/\/ross.international\/#website","url":"https:\/\/ross.international\/","name":"R\u00d6S'S","description":"","publisher":{"@id":"https:\/\/ross.international\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ross.international\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ross.international\/#organization","name":"R\u00d6S'S","alternateName":["Ross","ROSS","R\u00f6ss"],"url":"https:\/\/ross.international\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ross.international\/#\/schema\/logo\/image\/","url":"https:\/\/ross.international\/wp-content\/uploads\/2026\/03\/ross_logo.png","contentUrl":"https:\/\/ross.international\/wp-content\/uploads\/2026\/03\/ross_logo.png","width":1200,"height":675,"caption":"R\u00d6S'S"},"image":{"@id":"https:\/\/ross.international\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ross.international\/#\/schema\/person\/96b97f76d225ca3a383173ae5a2a7b63","name":"R\u00d6SS Est\u00e9tica","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ross.international\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c9ab3cffa31520f19ed65401b678b69c07578fa8366bba0a02bd3bbd955fca8e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9ab3cffa31520f19ed65401b678b69c07578fa8366bba0a02bd3bbd955fca8e?s=96&d=mm&r=g","caption":"R\u00d6SS Est\u00e9tica"},"sameAs":["https:\/\/ross.international"],"url":"https:\/\/ross.international\/en\/author\/ross_estetica\/"}]}},"_links":{"self":[{"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/posts\/21458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/comments?post=21458"}],"version-history":[{"count":1,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/posts\/21458\/revisions"}],"predecessor-version":[{"id":23074,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/posts\/21458\/revisions\/23074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/media\/21459"}],"wp:attachment":[{"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/media?parent=21458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/categories?post=21458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.international\/en\/wp-json\/wp\/v2\/tags?post=21458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}